“The
moment action figure sales sank horribly in 1987…that’s the year in which
Masters of the Universe went down from $400 million in sales to something like
$7 million…Captain Power sold $70 million which was a great figure, if you look
at the action figure lines that were coming out immediately after Captain Power
– toy lines like BraveStarr – those weren’t even doing half that. But Mattel had
these expectations, thinking it was going to be He-Man numbers in its prime…”
- Roger Lay Jr., Executive in Charge of Production, discusses the reasons behind the cancellation of the original Captain Power series and toy-line from 1987. From an interview of May 2014.
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