Television and Cinema Verities: Captain Power Edition

“The moment action figure sales sank horribly in 1987…that’s the year in which Masters of the Universe went down from $400 million in sales to something like $7 million…Captain Power sold $70 million which was a great figure, if you look at the action figure lines that were coming out immediately after Captain Power – toy lines like BraveStarr – those weren’t even doing half that. But Mattel had these expectations, thinking it was going to be He-Man numbers in its prime…”

- Roger Lay Jr., Executive in Charge of Production, discusses the reasons behind the cancellation of the original Captain Power series and toy-line from 1987. From an interview of May 2014.