Now Available: We Are What We Sell

Not long ago, I had the pleasure and privilege of contributing to a three-volume scholarly anthology about advertising called We Are What We Sell: How Advertising Shapes American Life, and Always Has.  

My essay is in Volume 3 and involves the movie E.T. (1982) and product placement there (specifically Reese's Pieces).  The essay is called "This Boy's Bedroom: Product Placement, The New Masculinity, and the Rise of Geek Culture in the 1980s." 

Well, the book -- edited by Danielle Sarver Coombs and my adviser at KSU, Bob Batchelor -- is now available at Amazon.com, and presumably shipping to libraries, universities and individual customers.  

So if you get the chance, please check it out, and let me know what you think!