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My
second Flashbak in the past week gazed at Pioneer’s marketing attempts for
the new technology of laserdiscs.
Here’s
a snippet and the url: (http://flashbak.com/looking-future-devo-ray-charles-mr-wizard-pioneer-laserdiscs-49490/).
“In
my previous Flashbak article this week, I remembered Star Trek star Leonard
Nimoy hawking Magnavox videodisc systems in 1982.
In
1984, Magnavox competitor Pioneer brought the heat with a full line of
commercials, in-store videos, and other promotions for its own laserdisc
player.
First
up, the punk/new wave band Devo -- at their post-Doctor Detroit (1983)
apotheosis – headlined a 12 minute video for Pioneer, shown in stores.
Declaring
it their “business to keep up with the
state of the art” in terms of video and audio, the band members promised to
help consumers pic out “the best,” most
“mind-blowing” and “most sophisticated” choice for
laserdiscs.”
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