This
week, as part of my continuing celebration of Star Trek’s 50th
anniversary, I wrote, at Flashbak, about the McDonalds Happy Meals related to
the franchise.
Here’s
a snippet and the url: (http://flashbak.com/fast-food-space-remembering-mcdonalds-star-trek-meals-1979-56373/
)
“In
December of 1979, Star Trek: The Motion Picture premiered in movie theaters. The 40
million dollar film was heavily merchandised through Mego but also --
surprisingly -- via McDonalds.
In
particular, the fast food restaurant introduced a Star Trek-themed Happy
Meal with delightful art from illustrator Ron Villani, and featuring a number
of games on the box for diners and pre-pubescent Trekkies to enjoy.
For
instance, you could play “connect the
dots” on one panel of the box, completing an image of the U.S.S. Enterprise
on the “viewer screen.”
Or,
on another panel you could solve a maze, helping to “guide the Enterprise through a meteor shower.”
The
Star
Trek Happy Meals also featured factoids about the Trek universe, and such
aspects as the Klingons or the Federation.
Amusingly, the Federation was described as overseeing “the universe” and keeping peace there.
That’s
a big job!
Some
panels on the McDonalds Star Trek Happy Meals also recreated
in comic-book format scenes from the movie, for example the destruction of the
Klingons by the space ‘cloud,’ or a report by Starfleet outpost Epsilon 9 that
it was on a direct course for Earth.
The
boxes also featured Klingon Code to break, and bad jokes.
What
do you call a sick Klingon?
An
ailing alien!
Finally,
the happy meals also came with a toy: a small plastic, silver communicator…”
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