I remember back in the day that it was considered expensive when these figures were sold for $3.99 by some retailers. Most of the time - if you were lucky - you were able to purchase Kenner's Star Wars figures for $2.50. I remember desperately trying to complete my collection and get every figure possible, including doubles of some (like Imperial Stormtroopers and the "Star Destroyer Commander.") Even in pre-adolescence, I wanted to build my own standing army, I guess.
Another great plus of the line was the gigantic assortment of figures. There were figures for virtually every character in the original trilogy. I'm not just talking main characters like Han Solo or Princess Leia or Luke Skywalker here, but characters like "Snaggletooth," "Hammerhead," "Squid Head" "Gamorrean Guard" "Cloud Car Pilot" and the like. Heck, anyone remember "Lobot?" Basically, if a character had even a cameo in the Star Wars film, you could possess the action figure. That was mega-cool, as was the fact that the Star Wars figures came with accessories like blasters, or in the case of Yoda, a walking stick (and a snake draped across his shoulders). Those characters who carried light sabers in the films had action figures armed with retractable Jedi sabers. Vader's was red, Kenobi's was blue, and Luke's was yellow. I remember I had fun subbing out the light sabers and giving Luke a red one, and so on.
The Star Wars action figures also fit beautifully in their Kenner-produced vehicles and playsets, which also ran the gamut (from the Millennium Falcon to the bridge of a Star Destroyer to the base on Ice Planet Hoth, to the Ewok Village). Seriously - a person could spend every last dollar on Kenner's Star Wars toys if they were so inclined simply because there was so much of the darn stuff.
I treasure this collection, even though it is mostly played out. I loved Star Wars as a kid, so very little of my collection remains "mint in box."