This shot represents our first indication that we may have arrived on an alternate Earth, one still populated by 20th century American families. But the families are comprised of...monsters. But again, these are monsters we recognize. They live the same lives we do.
In this universe of creatures and beasties, horror is family fun (as it should be in our universe too...), and the family is excited that the show is about to begin. One wonders if the "monsters" to be featured on the popular program are all actually "humans," since this is an alternate world.
And from Dad's eyes the series logo/title emerges. Monsters.