Whoever wins...We lose.
That was probably unintentional truth in advertising (and it would have been a great ad-line for the 2004 Presidential Election...). In terms of AVP, the audience was certainly "the loser," wasn't it?
But anyway, I got to thinking about how our pop culture is really one dominated by "sound bytes," and how - in this age of mega-information - the simple messages tend to be the ones that get through the "noise" best.
When I think about great ad-lines or tag-lines from the past, I think of "You'll Believe a Man Can Fly," from Superman: The Movie (1978), which perfectly expressed the film's sense of wonder, the feeling of "heart." I also think about "Be Afraid, Be Very Afraid," from The Fly (1986) which still gets quoted today quite a bit.
But talking about bad tag-lines now, I keep coming back to the AVP choice, which is unintentionally funny, if you ask me. Another one I remember as being really hysterical comes from a 1989 Patrick Swayze bomb called Next of Kin. I remember the trailer ended with the tag-line: "You haven't seen bad yet, but it's coming..."
Wow! I mean, does that make you want to see the movie or what? I just remember laughing out loud at that unintentional word of warning from the Hollywood marketers.
So clock in on the comments below and tell me, what's the stupidest movie tag-line out there, and why? And if you can't think of a bad one, what's your favorite tag-line?